2020 Andy Awards – Gold in Bravery, Idea
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Now more than ever, there’s an underlying pressure to always feel happy. The pervasive nature of social media continues to propel the myth that we are all perpetually blissful. But no one is happy all the time. And that’s OK. May is Mental Health Awareness month and Burger King saw the opportunity to punctuate the importance of feeling however you want to feel by introducing a line of Whopper combo meals called Real Meals.
The film commemorates the classic “Have It Your Way” jingle from the 1970s Burger King commercials, but evolves to become a modernized take on the iconic track. The style abandons the shiny and happy and instead allows for raw and honest emotion to come through.